^{Hitech Advertising ("the Company") respects your privacy.}

^{This Privacy Policy ("Privacy Policy") explains how the Company collects, uses, discloses and protects your personally identifiable information and non personally identifiable information. This Privacy Policy also explains when you receive communications from the Company or other persons on behalf of the Company. This Privacy Policy applies to all who use or access the website www.directorybollywood.com (and affiliate websites, www.directorybollywood.biz, www.directorybollywood.info, www.directorybollywood.org, www.directorybollywood.net, www.directorybollywood.in, www.directorybollywood.co.in, www.bollywwod.directory) (collectively and individually referred to herein as the "Website").}

^{This Privacy Policy is an integral part of the Terms and Conditions. You are requested and advised to read this Privacy Policy in conjunction with the Terms and Conditions.}

^{1. Collection of information}

^{1.1 The Company collects two types of information about you:
(a) Personally identifiable information; and
(b) Non-personally identifiable information.}

^{1.2 Personally identifiable information means information about you that specifically identifies you or, when combined with other information that the Company has, can be used to identify you. This includes information such as your name, address, mobile number, date of birth, gender, e-mail address, location, etc. Certain actions on your part will result in the creation and storing of such personally identifiable information. Personally identifiable information is collected (i) when you create an account on the Website; (ii) when you provide the Company with your personal information during your interaction with the Website, including when you post any user Content.}

^{1.3 Some of the personally identifiable information may be mandatory and some may not be mandatory. If you choose not to provide the Company personally identifiable information as may be required, certain features of the Website may not be available for your view/ use.}

^{1.4 The Company may also request you to provide the Company personally identifiable information about other persons who are directly or indirectly connected with you or are in link with you, in order to invite them to use the Website or to send them information about the Website that you may have got for them through the Website. In such cases, the Company will use such information to communicate with these other users, persons to send an invitation to the Website or /and to track the performance of such communications.}

^{1.5 The Company collects only such personally identifiable information which it believes to be relevant for the purposes offering effective services to you by way of the Website, including to understand your interests, preferences and to provide you with a customized experience on the Website.}

^{1.6 Your personal information and other information provided to the Company can always be updated. Keeping your personal information updated ensures that the Company, its affiliates and business partners can provide services to you that are most relevant to you. Furthermore, though your personal information or other information may be deleted by you, the Company cannot always delete your earlier transactions. In case if somebody wishes to opt out of some part of the information, you or other users whose information you referred to the Company may contact the Company by sending the Company an email at support@directorybollywood.com or at the mailing address below, with a specific request to remove any personally identifiable information. Any information stored by the Company relating to past transactions carried out by you using the Website cannot be removed or deleted as the Company automatically stores them for tracking, compliance and audit purposes. The Company also maintains backup of information stored by it, so it may not be possible to delete all your information immediately.}

^{1.7 Non-personally identifiable information means information that alone cannot identify you or which is otherwise available in public domain. Examples of such information include geo-location of a browser (Internet Explorer, Firefox, Opera, Google Chrome etc) or device that is used to access the Website, IP address of your server from where the Website is being accessed, URLs visited prior to the Website, or URLs visited after visits to the Website, device types, browser types, or device specific identifiers such as the operating system used by you, your Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks.}

^{2. Usage of information}

^{2.1 Information collected about you, including personally identifiable information shall be used, including but not limited to, for the following purposes:
(a) to facilitate your use of the Website;
(b) to respond to your inquiries or fulfill your requests for information;
(c) to send you information, materials, and offers from the Company;
(d) to send you important information regarding the Website;
(e) provide you with personalized ads and offers for products and services from the Company and other third parties;
(f) evaluate your eligibility for certain types of offers, products or services that may be of interest to you, and analyze advertising effectiveness;
(g) to send you surveys and marketing communications that the Company believes may be to your interest;
(h) perform analytics and conduct research;
(i) to address your problems with the Website including addressing any technical problems;
(j) to conduct internal reviews and data analysis for the Website;
(k) manage the Company's everyday business needs, such as administration of the Website, discussion board, fraud prevention etc;
(l) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law.
(m) answer your questions and respond to your requests.}

^{2.2 Further, the Company will also use such non-personally identifiable information to gather demographic data, to analyze and understand trends and behavioral patterns, to measure and understand the effectiveness of any aspects of the services of the Website, to troubleshoot any problems, administer the Website, track your movement, gather broad demographic information for aggregate use and to comply with any applicable law.}

^{3. Disclosure of information}

^{3.1 The Company may share some of your personally identifiable information with the Company's third party service partners and service providers. Examples of such partners include payment gateways and advertisers.}

^{3.2 The Company may share your personally identifiable information with any successor in business of the Company.}

^{3.3 The Company reserves the right to share such information as required by law, or as the Company believes that an information disclosure is required to protect the Company's rights, or those of the Company's users or any other aspect of the Website, and to comply with any legal process without any restrictions.}

^{3.4 The Company may share your non-personally identifiable information with various third parties, including affiliates, advertisers, and vendors, partners and services providers. Examples of such information collected by the Company or the Company's partners may include demographic information provided in aggregate, which does not include any personally identifiable information, or tracking information collected in order to understand usage and other statistical trends. The Company may publish or share such information in order to promote the Website without your consent.}

^{3.5 The Company may use third-party advertising companies to serve ads when you use the Website. These companies may use information about your use of the Website and or visit to any websites in order to provide advertisements about goods and services of interest to you.}

^{4. Communication}

^{4.1 When you register with the Website and subsequently use the Website, you will receive communications from the Company (or from persons on behalf of the Company such as call centers and data processors), including but not limited by way of e-mail, sms, mms or over the telephone. Some communications may be promotional and specific in nature, such as for example, a display of information of an offer you may be interested in, or a service offering provided by one of the Company's partners or affiliates. You shall continue to receive such communication while you use the Website. You may contact the Company by sending an email at support@directorybollywood.com, by including your name, address, and email address, along with details about any specific communications you do not wish to receive from the Company.}

^{4.2 By using the Website, you agree to receive the information as above even if you are registered with Do Not Disturb (DND) registry. You agree and acknowledge that such communication shall not be subject to further permissions from you. You agree that any communication sent to you by the Company (or any person on behalf of the Company) in relation to the Website or any prospective offers shall not be unsolicited commercial communication and that the communication shall deemed to have been sent to you at your specific request.}

^{5. Tracking and cookies policy}

^{5.1 When you use the Website, the internet usage related cookies may get stored on your device. A cookie is a small file containing a string of characters that uniquely identifies your browser. The Website uses such cookies automatically to improve the quality of the Website by storing non-personally identifiable information, such as but not limited to user preferences and tracking user trends. Most internet surfing browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being requested. When you use the Website, the Company may collate non-personally identifiable information about your use of the Website. The Company uses this data for analyzing and enhancing the Website and sometimes the Company may disclose it in aggregate form to the Company's partners. This may be used by them directly or indirectly by them for providing other services as well.}

^{5.2 The Company may also employ pixel tags, GA codes or other industry standard technologies in the Website, or through emails or other services provided by the Company's partners. These technologies use small graphic images placed on websites or emails, and they enable the Company to understand whether you have performed a specific action on the Website, or to measure the performance of the Company's services, or to understand usage patterns and trends.}

^{6. Security}

^{6.1 The Website has stringent security measures in place to protect the loss, misuse, and alteration of the information under the control of the Company. The Company adheres to strict security guidelines, to protecting against unauthorized access of your information.}

^{6.2 Although the Company endeavors to safeguard the confidentiality of your personally identifiable information, transmissions made by means of the Internet cannot be made absolutely secure. By using the Website, you agree that the Company will have no liability for disclosure of your information due to errors in transmission, unauthorized acts of third parties or any other reason reasonably beyond the control of the Company.}

^{Third party services}

^{This Privacy Policy only addresses the use and disclosure of information by the Company pursuant to and in connection with your use of the Website. If there are other websites or applications that may be accessible through links from the Website, they may have their own privacy policies and disclosure practices. The Company's business partners and affiliates may also have their own privacy policies. It would be advisable that you should acquaint yourself with the privacy policies made available by these other parties prior to providing them with information. The Company expressly disclaims any liability in this regard.}

^{Sharing information with other services}

^{For some features, the Website gives you the option of sharing information with other websites with which you may have an account, such as Facebook, Twitter, YouTube, LinkedIn, instagram and others. In such cases, the Website will clearly display an option for you to do so. By using the Website in conjunction with these services, you agree to permit the Company to access your personal information from these other services. Such personal information may include, but not be limited to, your name, email address, profile details and your friend lists. The information we obtain from those services depends on your settings or their privacy policies.}

^Amendments

^{The Company reserves it right at all times to modify any part of the Privacy Policy at its sole discretion. You agree to revisit the Privacy Policy regularly to ensure that you stay informed of any changes. Your use of the Website after the Company updates the Privacy Policy will constitute acceptance of the modified Privacy Policy.}

^{Grievance officer}

^{In compliance with Rule 11 of the Information Technology (Intermediaries guidelines) Rules, 2011, details Grievance Officer of the Company are provided below:}

^{You may contact the Grievance Officer in relation to any grievances that you may have in relation to this Privacy Policy.}